This week is Canada Road Safety Week, a national campaign aimed at making Canada’s roads the safest in the world.

The main goal of police traffic enforcement is to save lives and reduce injuries on our roadways. In addition, police are educating the public about behaviours that put drivers, passengers and other road users most at risk. These are commonly referred to as the ‘big 4 killers’ on our roadways and are: impaired driving, lack of seat belt use, and all aspects related to aggressive and distracted driving.

Here in London, there has been one traffic-related fatality thus far in 2015. Unfortunately though, there have been a number of individuals seriously injured as a result of traffic collisions. Those people who have been impacted by these collisions have had their lives forever impacted by something that was preventable. In support of Canada Road Safety Week, the London Police Service will be engaging in the proactive enforcement of those offences that make up the ‘big 4 killers’ on our roadways. Leading in to the Victoria Day long weekend please remember that safe driving practices save lives. Not just your life, but your passenger’s life, or a pedestrian’s life or the life on someone within another vehicle. Something so simple can prevent something incredibly tragic and life-altering.

Please watch @lpstraffic on Twitter this week for timely statistics related to the ‘big 4 killers’ on our roadways.